Cupcake Franchise to open 34 shops in the Middle East


From MarketWatch: Hollywood's favorite cupcakes are heading to the Middle East this year following the signing of a franchise agreement between Sprinkles Cupcakes and M.H. Alshaya Co.

M.H. Alshaya is a leading international retail franchise operator of over 55 brands, including Starbucks, P.F. Changs, H&M, Cheesecake Factory, Pinkberry, Shake Shack and Pottery Barn.

This partnership will expand the Sprinkles brand into ten countries across the region, including Bahrain, Egypt, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Kingdom of Saudi Arabia ("KSA") and The United Arab Emirates ("UAE").