Children's Franchise Still Growing


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Kidville UAE has inked deals to add two new Kidville locations by May 2011 to its existing presence at the Walk in Jumeirah Beach Residences (JBR).

After the tremendous response from Dubai families to the launch of its flagship facility at JBR, the children's Franchise will now offer its unique classes and themed birthday parties to families residing in and around Mirdiff and MotorCity.

The Mirdiff location will be located in the Uptown Mirdiff Grand Piazza and the MotorCity location will be in the Uptown MotorCity Fox Hill shopping center. The new branches are planned to open for the Spring/Summer Semester on May 8, 2011, and will offer the full suite of services including Kidville''s award-winning classes Camp Kidville and, in fall, Kidville University.

The MotorCity and Mirdiff branches comprise 10,000 ft2 and will offer age appropriate developmental classes in music, dance, gym, enrichment and art, an indoor playspace, salon, boutique and provide the perfect location to host Kidville''s legendary birthday parties.

Kidville UAEs Managing Director Monica Malhotra said: "This expansion marks the next milestone for Kidville's expansion in Dubai and reflects our continued commitment to bring the best early childhood development classes to families across the UAE. We know that by opening more locations and by catering to more neighborhoods, we make lives easier for parents. That is our mission."

With this grand expansion, Kidville will also introduce its Diamond membership, offering members full access to all services at their home facility, as well as complimentary use of Kidville''s world class indoor and outdoor playspaces at all Kidville locations. Silver, Gold and Platinum members will continue to have access to all services and playspaces at their home facility.

Kidville UAE is part of the global franchise network run by the combined entity of Kidville New York Inc., which operates large, upscale facilities across the world. Consistently hailed by New York press as experts providing the highest level of service and standards in child development, Kidville Inc. is committed to offering impeccable programming in upscale environments. Kidville founders include tennis stars Andre Agassi and Steffi Graf.

Kidville UAE offers a wide range of developmental classes for newborns through five year olds, including gym, art, music, dance, enrichment and Kidville University. It also features colorful playspaces, a stylish retail boutique, a child friendly hair salon and hassle-free birthday parties for children up to age nine. The concept encourages learning through play, as well as parent-child bonding in a safe and community oriented environment.