Beirut is Franchising Flavour of the month


From the FT: Brand Lebanon has become a hot commodity in the United Arab Emirates.

Bored with old, established western brands such as McDonald’s and Kentucky Fried Chicken, the Gulf is hungry for newer, trendier products to fill both local stomachs and the proliferation of malls opening in the region.

Demand for Lebanese concepts has surged, and the country has been exporting its coffee shops, restaurants and quick-service outlets to other parts of the Arab world.