Top 5 Attributes You Should Look for in a Franchisor

Even the best business minds cannot survive in the world of franchising without strong guidance from the mother-ship.

If you want to find a franchisor with which to build a business partnership, there are a few things to think about first.

If you are looking to become a franchisee, your future success will depend on the quality of the package that your chosen franchise business offers.

Even the best business minds cannot survive in the world of franchising without strong guidance from the mother-ship. So, here’s our guide to what you should look out for when choosing a franchise.

Good communication 

When first approaching a franchise, you will want to feel reassured that this is the right business opportunity for you.  A franchise that has open and honest lines of communication from the outset will bode well for the future.

Look for a franchisor who is readily available; they take your calls and are happy to answer your questions or address any concerns you have. Also, look for a franchisor who wants to make sure you are the right fit for them too and wants to get to know you better. While you are looking for the right franchisor, they are trying to work out if you have the top attributes required of a franchisee.

“First and foremost Peter and Louise’s aim is to build a good working relationship with prospective franchisees so everyone feels comfortable when the time comes to make that all important decision.” Wilkins Chimney Sweep


Of course, it’s in every franchisor’s interests to make sure that those running franchises in their name are doing a good job. However, the amount of time allocated to training varies greatly from franchise to franchise.

Some may require you to have specific skills or qualifications before even applying for a franchise and assume you will, therefore, be equipped for the role after basic training.

Other options, like care franchises for example, will have to ensure that you are fully trained to run a business in a sector that is highly regulated. In this instance, whatever your past experience, you will be required to learn the procedures and legalities specific to that field.

On the other hand, many franchises will simply ask that you have an enthusiastic nature and good people skills. Just make sure that the franchise you are going for is offering you the training you need, at the right level. Compare it with similar packages, and reassure yourself that you are getting value for money.

“Our success depends on your success and that’s one of the reasons why we invest so much time and effort into our initial training programme.” Redstones

Support network

How much support you receive, once you have invested in a business, can differ across the franchise spectrum. Depending on the nature of the work, you may be offered regular ‘top up’ training that might cover new legislations in your field, or simply keep you up-to-date with any new directives your franchisor is adopting.

Ongoing support can also mean that aspects of a business that you have previously struggled with, can be managed for you, by someone with more experience, or you can get some support. 

Gas-Elec Safety Systems, for example, offer continuous support including local and regional PR and marketing campaigns, centralised invoicing, credit control, bookkeeping and IT support. This leaves franchisees free to focus on expanding their businesses.

Work out how much support you might need and do your research, not all franchises in your chosen sector will match your requirements.

Their franchise package

Many franchises will provide you with a ‘turnkey’ package, which is all you need to get up and running immediately, including everything from premises to shop fittings, and even stationary.

Others will offer no more than their brand, some training, and a designated territory to expand your business in. Package prices will also vary accordingly.

If you are investing in a van or a car based franchise you will need little more than a vehicle (which can be your own) and some tools, so the package should reflect this.

If you are investing in vehicles, equipment or premises yourself, make sure that you are not paying too much upfront, and that you have budgeted for any re-payments or rent in relation to your projected earnings.

Try to discern the true financial value of the physical items your franchise provides.

“When you join Pizza Time, you will have a ‘turnkey’ business based on our ten-year track record and everything you need to open your own brand new take away pizza outlet for successful trading.” Pizza Time

The territories they offer

One the most significant assets to your new franchise will be the exclusive area that your franchisor will allocate you.

There are many reasons why an area may, or may not, offer a lucrative revenue, and many franchises are now using digital territory mapping to discern the optimum marketing range they can offer a franchisee.

However, some franchisors will only use rudimentary methods to map out a territory, and this might lead to problems after you have started your business. Find out how your chosen franchise allocates territory and make sure you are satisfied that the area you will be working in will offer you a healthy market.

“Each franchisee gets a protected geographic area benchmarked against key indicators that ensure the territory is viable.” Shuttercraft

Is it right for you?

Your potential franchisor might be offering a good deal and equally as great opportunities and therefore they seem like a great option, however, is the business really right for you?

After you’ve thought through all of the above, are you still excited about becoming a franchisee? Will you be doing what you love? Are you working within a sector or with a product you like? Can you imagine this becoming a lasting and happy relationship?

Becoming a franchisee is a long-term commitment and you need to be absolutely sure that becoming a franchisee is the right thing for you.

Nicky Tatley

About the author

Nicky contributes articles to all titles in the Dynamis stable, primarily, and and is a regular contributor to other business publications including Talk Business, and NuWire Investor.