To succeed in business all business owners need a set of skills to sustain and grow their business but what is it that franchisors most want to see in their franchisees?
With the help of franchisors currently looking for new franchisees, here we give you the five most wished for qualities in a new business partner.
Franchisors are successful because they have honed their core business down to an easy to identify offer, and an efficient working process, that can be easily replicated, and which breeds a loyal customer base.
Therefore, a franchisee who diligently follows the business
Franchising is not for the lazy; entrepreneurship, hard-work and innovative thinking are all
“It helps if you have a positive attitude…[but] if you’re the type of person who would fall at the first hurdle. Then going
Whether it’s a good personable manner with the franchisor, suppliers, customers or staff, franchisees will get the best from their business if they have excellent customer service. Excellent people skills will help build a great reputation which further strengthens the franchise brand.
4. Sales and management skills
General good management skills are also a basic skill expected and sought after. If you can manage a team well, deal with staff and wages, and manage accounts this suggests a good all-rounder and a valuable asset to any franchise.
Do note however that those without proven business and management experience can still demonstrate these abilities – a good credit record and a keen, personable nature can win a franchisor over who can then provide sales and management training. Franchises are looking for both talent and potential.
“We’re looking for someone with sales and management skills. We don’t look for people who come from the kitchen industry.” Dream Doors
Following a franchise model should lead to easy sales, but a franchisee must lead the business to really excel. This not only includes managing
This is particularly important as a management franchise owner. Delivering good leadership and supervision of staff will make sure that the day-to-day running of the business is carried out most effectively.
“You want someone who is fairly driven to be successful and competitive. Because the staff are an integral part of the business you will need to be able to manage and motivate staff.” Pitman Training
So, on reflection, while it is a definite bonus to have strong general business skills including sales and management experience, you should also have a positive approach, definite goals and, most importantly, potential. Franchisors want their franchisees to be able to grow and develop alongside the company and their brand.